Kodak Failed By Asking The Wrong Marketing Question (Ahmet)
For 40 years, you couldn’t walk through Grand Central Station in New York without admiring the Kodak Coloramas. These 18×60 foot photographs showcased the Kodak brand to commuters, highlighting the creativity of great photography in a series of “Kodak moments.” Kodak marketing executives were adept at weaving the brand into the fabric of America for generations. … Continue reading Kodak Failed By Asking The Wrong Marketing Question (Ahmet)